If you represent a supermarket, discount store, club store, drug store, or other mass market retail establishment, FCG can help your business:

• Evaluate your floral program.
• Establish an appropriate floral strategy.
• Increase the efficiency of your floral business.
• Help your floral products work with your other products rather than simply in addition to them.

Questions FCG can help you answer:

"Is our floral program effective?"

"We have a floral strategy, but we can't seem to make it fit our business. Should we rewrite it? And if so, how?"

"Are we providing the necessary tools for our floral director, buyers, and store personel?"

"How can our floral business be more efficient?"

"We recognize that we can't treat our floral products the same way we treat our other products, but how can we make the floral business work synergistically with the rest of our business?"