Seminars

Available Seminars: Sales & Marketing Management Styles Maximizing ROI Seminar Goals:   Increase Sales   Boost Profits   Accelerate Inventory Turns   Strengthen Cash Flow   Motivate Employees

Tom Lavagetto's high energy and dynamic seminars will put your floral staff on the inside track to improve your floral business. Tom shares his wealth of proven sales, merchandising and management tactics to maximize your ROI and strengthen your sales and customer service.

Tom offers three different seminars; each custom tailored to match the particular needs and challenges of your market segment:

Sales & Marketing
Developing effective sales and marketing strategies to maximize everyday business. This seminar focuses on moving product out the front door. Tom shares a wealth of proven and effective strategies to maximize product sales and inventory turns everyday and dispels the myth that floral is a seasonal business.

Topics Discussed:

• Building displays to stop customers in their tracks
• Successful strategies to merchandise and market:
• Fresh Flowers
• Decorative Greens
• Plants - Foliage and Blooming
• Non-perishable items (baskets, balloons, giftware, Holiday Trim-a-Tree, decorative pottery etc)


• Pricing and Promotion
  • Gross Margin vs. Net Margin
  • Sale pricing vs. promotional pricing
  • When and where to advertise

Please contact us if you would like further information about this or any of our other seminars. We are always accessible by phone, email, or you may use the "Request Info" on the right side of this page to request additional information.

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Management and Management Styles

“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.”
- - Jerry Fritz

PEOPLE make the difference. Knowledgeable and happy employees lead to happy and repeat customers. This seminar is comprised of two separate but equal components:

1.  Staffing

• Prospective employee searches and training
• Motivation, Incentive Programs, Promotion
• Maintaining discipline and proper dismissal techniques

2.  Customer Service

• Keeping your marketing strategy and product mix in-step with market trends
• Listening to the customer and their needs
• Creating and supplying new markets
• "Marketing from the Dirt"

Please contact us if you would like further information about this or any of our other seminars. We are always accessible by phone, email, or you may use the "Request Info" on the right side of this page to request additional information.

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Maximizing Your ROI
Profiting from making people happy - ours is a wonderful business. What yardsticks do we use to measure our success?

This seminar is about the numbers, and Tom works them hard to help you establish solid metrics specific to your business and industry market segment.

• What numbers do you need to see before you can consider your flower business "worth it?"
• Is your floral business self-supporting?
• What is your floral department's contribution to overhead?
• How much should you expect floral to bring to your bottom line?

  Please contact us if you would like further information about this or any of our other seminars. We are always accessible by phone, email, or you may use the "Request Info" on the right side of this page to request additional information.

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