"Tom's Most Popular" - a collection of Tom's four most requested articles reflects the greatest concerns floral marketers face in today's marketplace - controlling shrink, maximizing turns and profits, especially during peak holidays, and "how to make hay while the sun shines during poinsettia time."

When you deal with live products, you can find yourself watching your profits literally wither away on the shelf. There is a fine line between overstock and shortage. What is an acceptable shrink percentage? Tom outlines the fundamentals for controlling and gauging your shrink factor and discusses the importance of foliage and cut-flower plants in today's marketplace.

Holidays are our most important times in floral, with Thanksgiving and Christmas being the undisputed sales volume leaders. Tom provides sound advice on ways to maximize your turns and your profits during these important holidays. Put Tom's advice to work this next season and watch your weekly sales triple during your hottest selling season!

Included articles:

• How to manage your foliage plant shrinkage
• How to manage your cut-flower shrinkage
• Merchandising Tips to Maximize your Thanksgiving and Christmas Holiday Sales
• Poinsettias, Poinsettias, Poinsettias