Pre-booking, enticing displays, and well timed and placed advertising drive an aggressive sales strategy. In A Buyer’s Checklist to Marketing for Results Tom Lavagetto takes an in depth look at each of these three key areas:

Pre-booking – You constantly hear Tom talking about it; you constantly hear Tom writing about; but when exactly should you do it? Should it be for every major floral holiday or just for Thanksgiving and Christmas?

Displays – are you targeting the right audience? Are you featuring the right product at the right time? Tom uses a Valentine’s Day example to help you gain an even better understanding of how you can create sales generating displays.

Advertising – where will I get the most bang for my promotional buck? What mediums should I emphasize? Once again, Tom uses Valentine’s Day to walk you through a media mix that will send your heart a flutter and make your register ring with sales!