In the floral industry, when does fall really begin? Has the lengthening of the holiday selling season shortened the length of our fall?

Fall, the Changed Season explores the changes taking place in Todays' Floral fall. In addition to being a profitable selling season, fall gives us the chance to get ramped up and ready for the all important holiday selling season. Tom shares some important product mix and merchandising suggestions to help you maximize your fall sales and make sure you are ready for the holidays and helps get you started in laying out your buying and advertising plans for the coming new year.