Cut-Flowers – the bread and butter of the floral business. Turns are everything. High shrink rates will literally wilt your profits to nothing. Gaining control over your shrink rates through good management can substantially increase your bottom line without having to increase your volume.

Tom provides several excellent tips to bring your shrink down to a manageable level. His no-nonsense ideas are easy to understand and implement. Besides watching your shrink rate shrink, Tom’s ideas will help you build stronger, long term relationships with your suppliers and increase your buying leverage and increase your customer's satisfaction!

Cut flowers are the ‘make it or break it’ product. Tom lays down some solid guidelines to make sure you stay well ahead of your competitors as you grow your list of satisfied, repeat customers!