Retail chain consolidations…centralized buying …mergers. Today’s floral marketplace bears little resemblance to its past. To successfully compete today, you must recognize these changes and understand what they mean for your business.

Information gathering now is much more efficient and plentiful. Knowledge is power and knowing the right knowledge to look for and how to use it is half the battle.

Category management is floral’s new business model. Do you understand it and know how to implement in your business?

Have you recognized the changes in buying relationships that are taking place all around you? Are you dealing with the right people?

Does your business plan and floral strategy reflect today’s changing marketplace, or was it designed for where our industry was at 5 years ago?

These are only a few of the areas Tom examines in Selling in Today’s Floral Marketplace. Tom’s travels and market diversity bears full fruit in this fascinating and provocative discussion of what is happening in our industry today.

Our industry produces and sells one of consumer’s most desirable commodities. The more you understand and recognize the forces and factors changing our industry today and molding it for tomorrow, the more successful you will be in taking full advantage of our fast and ever changing floral world!