You can only use what you practice, you can't use what you know…
Do you work to keep your business on the course you originally set or do you find your daily decisions often conflict with your stated goals?
Do you stick with your floral strategy and business plan in your daily decisions, or do you often find you sacrifice your long term visions to achieve short term gains?
If you answered YES to any of the questions above, then Tom's Basic Tune-up is a MUST HAVE!
Included Articles:
- What is Your Corporate Floral Strategy?
How to Create a Strategy
- Creating Reviewing and Updating Your Business Plan
- Display 101
What is Your Corporate Floral Strategy? How to Decide on a Strategy? Asks all the right questions to help you create your strategies' framework. Tom's straight forward approach will make you think about:
Your image
Your target market
Your product mix
Your store layout
Your staff
Before you know it you'll be filling in the blanks to complete a floral strategy that is easy to follow and tailored to your particular business and market.
Creating, Reviewing and Updating Your Business Plan covers the next most important step in completing a well rounded and comprehensive business strategy.
Frequent reviews of your business plan will help you stay your set course. This article will help your review and will probably point out a thing or two you should have included before.
Display 101 - It's what our industry is all about - beauty; good feelings, warmth! Our products are the most colorful of any in the world. We have so many different ways to display them. Display 101 takes you back to the fundamentals; the things everyone of us overlook at one time or another. This article is a must read for your floral staff! Purchase one and pass it around to your staff, particularly any newbies. It will help get them started on the right foot.
