The Super Floral Trade Show - the floral industry's Super Bowl event! If you don't attend, you are missing out on the single most valuable educational and profit improvement tool in our industry! Tradeshows offer you your best chance at not only staying on top of our industry, but staying ahead of it!

In this article, Tom not only shares with you why he believes tradeshows are important, but also why your own in-house tradeshows simply aren't enough! If you were thinking of skipping Super Floral and other trade shows this year, read this article first - it just might change your mind!