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Floral retailers have the best jobs in the world -- you get to spread a little color and happiness and make money from it! Your jobs can also be the most stressful. Live products always create additional challenges most retailers never have to face; then there are the additional issues of seasonality. Good planning becomes an invaluable tool. Tom's Activities for Retailers will relieve much of the work that goes into creating a solid and profitable plan for your floral business. Throughout this series, Tom addresses some of the most important areas you, the floral retailer, must constantly stay on top of and plan for:
- What data should I be collecting and what should I look for?
- Why and when should I pre-book?
- When is the best time to visit my suppliers?
- How can I negotiate the best terms with my suppliers?
- What product mixes sell best during each selling season?
- How can I increase the effectiveness of my in-store displays?
- How do I know if I have the right staff to accomplish my sales goals?
You will find each article currently available in this series listed below. A new article will be available each month, so come back often!
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