Tom's Tips


MAKE MORE MONEY IN YOUR FLORAL PROGRAM!

No matter if you are a supplier, importer, broker, or retailer, Tom Lavagetto will help you generate more sales with higher profits and less shrink!

No one knows more about floral than Tom Lavagetto. Tom was born and raised a grower. His career encompasses high volume supply and retail. Tom has experience in all sides of floral and he is regarded as one of the foremost experts in our industry. During his career, Tom's steered some of the largest floral chains in the country to sales and profits of tens of millions of dollars! Tom's clients include some of the biggest retail chains in our industry. Everyday these companies seek out Tom's help and advice to keep their inventories turning and their sales and profits soaring.

Now Tom makes his easy to follow, straight-forward approach to creating profitable and sustainable floral programs available to you via the web. Below is a collection of Tom's how to's and advice for making your floral program a complete success! These articles are divided into 8 different categories to help you select the articles that will be most helpful to you. Tom also created three special money saving packages containing his most popular and important articles. These packages will give you a terrific foundation to improve or perhaps even jump start your floral program!

All articles are presented in convenient PDF format, complete with bookmarks for easy reading and navigation. Many of the articles have steps you will want to put in place as soon as you're done reading. We encourage you to pass the articles around to your staff. Many are excellent training aids and will get new staff started off on the right foot. We encourage your feedback and would love to hear what you found most valuable in each article. Please send all article comments to feedback@floralconsultinggroup.com. We look forward to hearing from you and happy reading!

Supplier Activities
March & April Activities for Suppliers
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Retailer Activities
May Activities for Retailers
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Featured Packages
Tom's Basic Tune-up
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Available Articles
Categorized by Operational Area:
Packages
Today's Floral Trends Tom's Basic Tune-up Tom's Most Popular
Supplier Activities
March & April Activities for Suppliers
February Activities for Suppliers January Activities for Suppliers
Retailer Activities
May Activities for Retailers March & April Activities for Retailers
February Activities for Retailers January Activities for Retailers
Management/Strategic Planning
2010 Forecast Sewing Seeds for Fall: How to Prepare for the Coming Turnaround in the Floral Business
The Right Plays Can Make You a Floral Super Bowl Champ in 2010 What is your Corporate Floral
Strategy? How to Decide on
a Strategy
The Spring Holidays - Big Performers
Selling in Today's
Floral Marketplace
Fall - The Changed Season Creating, Reviewing, and
Updating Your Business Plan
Planning ... Why and When?
Inventory Control/Purchasing
Frightfully Fun Flowers Poinsettias, Poinsettias, Poinsettias How to Manage your
Foliage Plant Shrinkage
How to Manage Your
Blooming Plant Shrinkage
How to Manage Your
Cut-flower Shrinkage
Marketing/Merchandising
Stay-cation Extravaganza! Video - Caffeine's Not the Only Morning Pick-Me-UP.Study Finds Flowers Really Do Improve Your Outlook
Flowers in the Kitchen DIY Flower Designs Get Rid of the Morning Blues Harvard Research Shows Flowers are the Perfect Pick-Me-Up
Display 101 A Buyer's Checklist to
Marketing for Results
Merchandising Tips to Maximize
Your Thanksgiving and
Christmas Holiday Sales
Customer Service
Is the Customer in the Way?
General
Tradeshows - Increase Your Sales
Through Education
Life After Consolidation: Making
Your Floral Program A Success
The Way It Was, The Way It Is,
and The Way Its Going . . .
The Changing Trends and
Times of Our Industry

Floral Industry Makes Big Economic Impact Report Card on Care & Handling Can Boost Value
Floral Industry Reacts to Recession California Cut Flower Commission Springing Into Action Frightful Flowers Make Halloween 'Bootiful'
Haunt the House With Halloween Flower Decor Booo...tiful Flowers for the Halloween Home Stan Pohmer Sky Radio Interview
Valentine's Day Floral Arrangement Recipes Valentine's Day Flower Care Flower Etiquette



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